Homemaker Centre Shoppers with Purpose
In the last few years there has been considerable movement within the Large Format Retail property sector. One reason for this…
Directional Insights in London
Directional Insights recently enjoyed a research trip to London. While we were there we had a chance, of course, to check…
Challenges for the Retail Strip
As well as our long-standing involvement with the shopping centre industry, Directional Insights also has expertise in researching shopper behaviour at…
Mission Shoppers in Focus
If you’ve been following e-directions for a while, you’ll be familiar with the rise of Mission shopping that followed the GFC…
Positive Shopping Centre Performance Increases Customer Wellbeing
Shopping is a core activity in the life of most Australians. As such, it can be argued that the nature of…
Like! The Social Media Friend
There is a plethora of commentary on the return on investment of Social Media marketing. Googling “ROI Social Media” returns millions…
Shoppers for Home Improvements
The Australian Consumer and Shopper Behaviour (ACSB) Report provides data on a broad range of consumer shopping behaviour and purchasing patterns. In this article we…
Shopping Centres Catering to Booming Retirees
Consumers who are retirees or superannuated make up 21% of visitors to Australian shopping centres. While they don’t spend quite as…
Australia’s Preferred Shopping Environments
A new report based on research conducted in Directional Insights’ Australian Consumer and Shopper Behaviour Report (ACSB), demonstrates that shopping centres retain a firm…