Retailers turn to us to help them understand how consumers get information, what turns them on and how they buy goods and services.
These consumer insights form the foundation of marketing and media recommendations.
We can help you to better understand a product or brand by working with you, side by side to identify:
- Customer profiles
- Customer experience
- Brand positioning and development
- Advertising effectiveness
- Store re-alignment, layout and re-positioning
- Media penetration
Typical research services conducted on behalf of individual retailers and their agencies include:
- Social Impact Studies
- Focus groups
- Accompanied shopping trips
- Market segmentation studies
- Mystery Shops
- Observational research