Our Partners

Directional Insights is a valued partner and the preferred research company for Mirvac Retail. Helen Bakewell as Managing Director is widely acknowledged as an expert in the retail property research sector and has a genuine commitment to the industry and her clients.

Directional Insights have been instrumental in ensuring Mirvac have a structured approach across their portfolio of shopping centres from the briefing process through to the formal presentation. They are responsible for the ongoing management and storage of research undertaken on our behalf ensuring a complete history is available to all relevant departments.

Helen is a passionate advocate of retail property and this is evidenced in the level of professionalism and added value she delivers.

Janice Cavanagh
National Retail Marketing Manager
Mirvac

We have commissioned Directional Insights to undertake many research studies across our portfolio over the years. Directional Insights is unique in that they primarily concentrate their work within retail and therefore have a thorough understanding of customers’ behaviour, attitudes and perceptions in retail environments. They offer excellent customer service and consistently deliver reports on time and most importantly within budget.

Their aim is to ensure every project is delivered to their clients’ needs and expectations. They are always ready to undertake additional analysis and provide further advice as requested. It is rare to partner with agencies where clients are comfortable to pick up the phone at any time and ask advice. Directional Insights is always happy to share their knowledge, ideas and opinions and in our experience have set the standard in offering exceptional customer service.

We look forward to a continued partnership.

Cristina Northcott
General Manager of Research
Lend Lease (Retail)