About Us

Founded in 2002, Directional Insights is a bespoke research agency that specialises in consumer research, competition research, strategy development and performance tracking.

Directional Insights keeps some of Australia’s and New Zealand’s most respected property and retail companies in touch with their customers.

Directional Insights has a broad range of retail and property industry experience ranging from stand alone retail outlets, strip retail, neighbourhood centres, sub-regional centres, regional centres, large format retail and CBD centres.

We have specialist consultants that have extensive experience  in a diverse range of research environments and businesses as senior managers and practitioners.

Our trusted reputation in the Retail Property industry is based on:

  • Our Focus on Customer Behaviour
  • Partnering with our Clients 
  • Knowledge and Accuracy
  • Innovation
  • Expertise
  • Quality
  • Over 15 years of Commitment to the industry