About Us

There’s no room for touch-and-go when it comes to credibility.

Founded in 2002, Directional Insights has worked with some of Australia’s most respected companies, developing a trusted reputation in the industry based on:


We don’t just collect raw data, we translate it into valuable consumer insights, then we provide our partners with actionable strategies to guide them with their business planning and decision making. After all, there’s no point having insights if you don’t know how to use them.


Staying at the cutting edge requires enthusiasm and imagination. We continuously explore the latest shifts and trends in consumer behaviour, attitudes and values to enrich our thinking and stay up-to-the-minute with emerging market opportunities and tools. We’re not afraid to challenge our clients and ourselves, to look wider and deeper, to uncover fresh thinking and to embrace new perspectives.


Experienced, respected and recognised within the industry, Directional Insights are consumer experts. By partnering with specialists in the fields of demography, economic modelling and customer typography, we have the talent and resources to deliver best practice, turn key solutions to our clients.


We only use accredited ISO Standard Field Service providers when conducting your research. Directional Insights are also members of AMSRS, PCA & API.


We take an innovative partnership approach to our clients‘ business. We consider what stage in the lifecycle your business or asset is, so we can determine your long term needs as well as your immediate requirements. In doing so, we are able to identify opportunities early and forward plan strategies and tactics to maximise the ongoing performance and growth potential of your business.


Customers are the focal point of your business. Out of touch with them, and it won’t be long till you’re out of business. We work closely with our partners to provide relevant and timely research so you can make quick, educated decisions and stay ahead of the competition.

Partnering with Directional Insights and adopting our strategic research focus keeps your finger on the pulse and gives your business a key competitive advantage.

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    To discover the current strengths and challenges across Australia’s different retail environments  click here.
    See what attributes drive customer loyalty and consumer mobility by clicking here.
    The profile of the Retired and Superannuated shopper get broken down and brought into the spotlight here in the most recent eDirections.
    Want to gain insight into the Homemaker Consumer from our new Australian Consumer Shopping Behaviour Report? Then click here to read more
    Directional Insights has a new research report! Click here to find out how you can access it.