Our Team

Our path of experience will lead you to great wisdom.

Directional Insights is a fully accredited research consultancy. Our team of research specialists are well versed in the intricacies of the Retail and the Retail Property markets with over 50 years combined experience between them.

We understand industry practices and the issues shopping centre owners and customers face.

Our team includes:

  • Peter Kelly, Managing Director
  • Amanda Buckland, Principal Consultant Qualitative
  • Mike Chen, Research Assistant
  • Isabella Johnston, Office Manager

The Directional Insights Team are members of:

  • Australian Market & Social Research Society (AMSRS)

We are also:

Peter Kelly, Managing Director

Peter Kelly is Directional Insights’ Managing Director.  Peter is the second executive to lead the company, having taken over the role and the company from Helen Bakewell in November 2011.  Peter has over 20 years research and consultancy experience and was previously a business director at Spire Research and Consulting.

As Managing Director Peter has consolidated the company’s growth, introduced new products and services and cultivated a culture which focuses on client needs.  Peter has overseen the integration of new software and systems to the company which has resulted in major productivity gains allowing the company to respond to the needs of our clients.

 Amanda Buckland, Principal Consultant Qualitative

Amanda  has over 17 years experience in qualitative research both in the UK, Australia and Asia Pacific. With mainly an agency side background, she was also client-side at M&S (the UKs largest retailer) for 4 years. This gives Amanda the valuable understanding of a retail client’s needs and business issues from both sides of the fence. She has continued to specialise in retail as well as FMCG, branding and advertising

  • Subscribe to eDirections Get the latest news, trends and consumer insights sent to your inbox every month. Its FREE! Click here
    To discover the current strengths and challenges across Australia’s different retail environments  click here.
    See what attributes drive customer loyalty and consumer mobility by clicking here.
    The profile of the Retired and Superannuated shopper get broken down and brought into the spotlight here in the most recent eDirections.
    Want to gain insight into the Homemaker Consumer from our new Australian Consumer Shopping Behaviour Report? Then click here to read more
    Directional Insights has a new research report! Click here to find out how you can access it.