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Directional Insights is a research
consultancy specialising in the design and delivery of
innovative research for shopping centres and other
property facilities, including residential, leisure and
recreational complexes across Australia and New Zealand.
We are the consumer property
experts - it's all we do!
We have the knowledge, experience and
resources to holistically design, manage and deliver
your research needs. We have extensive experience in
managing:
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Customer
Survey Studies
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Telephone Surveys
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Focus Groups
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In-depth Interviews
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Executive Interviews
Directional Insights
has also developed a comprehensive range of Consumer
Shopping Behaviour Benchmarks that demonstrate how
Australians use shopping centres and how we shop. The
team at Directional Insights has interviewed
50,000+ customers in
over
100 shopping centres,
across a range of centre types. This extensive research
has lead to the development of over
1,000 Consumer Shopping
Behaviour Benchmarks,
and for the first time in Australia a summary of these
vital performance measures are now available to all
those associated with the Shopping Centre and Retail
Industry. Check out the
Bookshop
for further details.
The
Free Information section is also
recommended for free downloads, key industry (property
and research) websites and Directional Insights
published articles which cover topics such as fashion,
supermarket centres, youth retail and more!
Also learn "How
to write a research brief",
and know "The
difference between qualitative and quantitative research". |
Ever wondered how different generations shop, their marketing
and centre preferences, their spending power and level of shopping addiction?
Directional Insights
is
happy to announce the release of the
Directional Insights "The Way We Are"
Generations Shopping Report! See our
Bookshop
for more
information.
