Ever wondered how different generations shop, their marketing and centre preferences, their spending power and level of shopping addiction? Directional Insights is happy to announce the release of the Directional Insights "The Way We Are" Generations Shopping Report! See our Bookshop for more information.

 

Directional Insights is a research consultancy specialising in the design and delivery of innovative research for shopping centres and other property facilities, including residential, leisure and recreational complexes across Australia and New Zealand.

We are the consumer property experts - it's all we do!

We have the knowledge, experience and resources to holistically design, manage and deliver your research needs. We have extensive experience in managing:
  • Customer Survey Studies
  • Telephone Surveys
  • Focus Groups
  • In-depth Interviews
  • Executive Interviews

Directional Insights has also developed a comprehensive range of Consumer Shopping Behaviour Benchmarks that demonstrate how Australians use shopping centres and how we shop. The team at Directional Insights has interviewed 50,000+ customers in over 100 shopping centres, across a range of centre types. This extensive research has lead to the development of over 1,000 Consumer Shopping Behaviour Benchmarks, and for the first time in Australia a summary of these vital performance measures are now available to all those associated with the Shopping Centre and Retail Industry. Check out the Bookshop for further details.

The Free Information section is also recommended for free downloads, key industry (property and research) websites and Directional Insights published articles which cover topics such as fashion, supermarket centres, youth retail and more!

Also learn "How to write a research brief", and know "The difference between qualitative and quantitative research".

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