Retail touches a nerve with us.

The team at Directional Insights are passionate about the Retail space, so it’s no surprise that the core of our business comes from:

Typically, we help our clients find solutions to the following types of questions:

  • What is the current customer use of a particular centre or retail outlet?
  • What is the proportion of users and non-users in my trade area?
  • Can you test the desirability of changes to our business?
  • What is the impact of our marketing strategies and communication plans?
  • How effective was our advertising campaign?
  • What is the development potential of my asset?

We also undertake research to uncover the following:

  • Category Specific Needs eg.Parent Rooms
  • Local Market Insights
  • National Program Market Penetration
  • Changing Consumer Behaviour
  • Impact of Competitors
  • Centre and Retail Design and Delivery Needs
  • Social Impact Assessment
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