Retail

The team at Directional Insights are passionate about the Retail space, so it’s no surprise that the core of our business comes from:

• Shopping Centre developers, management and marketers;
• Major or specialty Retailers;
• Retail support companies such as advertising agencies and media planners.

Typically, we help our clients find solutions to the following types of questions:

• What is the current customer use of a particular centre or retail outlet?
• What is the proportion of users and non-users in my trade area?
• Can you test the desirability of changes to our business?
• What is the impact of our marketing strategies and communication plans?
• How effective was our advertising campaign?
• What is the development potential of my asset?

We also undertake research to uncover the following:

• Category Specific Needs eg.Parent Rooms
• Local Market Insights
• National Program Market Penetration
• Changing Consumer Behaviour
• Impact of Competitors
• Centre and Retail Design and Delivery Needs
• Social Impact Assessment