Commercial

People’s involvement with the place they work and the places they play goes far beyond the bricks and mortar

There are two distinct groups that we concentrate on within the commercial marketplace:

1. Leisure and Recreational Centres – how to attract and keep customers?
2. Commercial Property Owners – how to attract and keep tenants?

Directional Insights applies consumer research techniques to commercial property markets to understand satisfaction levels amongst current and existing customers and tenants along with potential tenant needs.

Increasingly, property owners want to know how to entice and keep tenants within their premises, specifically to solve the problem of underperforming tenancies. We can offer advice on issues such as;

  • Target market profile, needs and attitudes
  • Usage patterns
  • Design criteria
  • Product mix
  • Marketing strategies
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