Australia’s Preferred Shopping Environments

A new report by Directional Insights demonstrates that shopping centres retain a firm position at the top of Australia’s retail hierarchy, and that on virtually all tested attributes they outperform both high street retailing and online shopping.
Australia’s Preferred Shopping Environments is based on a survey of 1000 shoppers across the country. Respondents were asked to evaluate the importance of a range of attributes and to indicate which shopping environments performed best on each.

Click here to access our exciting new report concerning the different shopping environments across Australia.