WHAT'S NEW
A big thank you to all our subscribers to eDirections
Firstly, I would like to thank everyone for the overwhelmingly positive feedback we have received with the launch of our eDirections newsletter and our new website.
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The Green Reveal
Sustainability, carbon footprint and Carbon Reduction Labelling are terms that are relatively new to the retail industry but are being used more and more frequently. So Directional Insights decided to investigate what the rising interest in green issues and sustainability means for the Australian consumer and how does the green movement impact the way people think, act and shop?
This research provides insight into what consumers are thinking and doing when it comes to keeping green. Has the prevalence of green washing meant that customers no longer care about or believe in green initiatives? – Or has the GFC bumped the environment off the agenda for ever?
It was initially necessary to discover what is happening in the hearts and minds of Australian consumers. Are we really worried about the environment? Or are we too preoccupied with interest rates to think too much about Global Warming? ... Read More
Directional Insights Shortlisted for REA
We are very excited to announce that Directional Insights has been shortlisted as a finalist in the Australian Market & Social Research Society – Research Effectiveness Awards for 2010. Directional Insights was listed as a finalist, with winners to be announced on Thursday, 20th May for Shopping: A Consuming Passion. This research project was undertaken on behalf of AMP Capital Shopping Centres.
Check out www.rea2010.com.au for our entry details.
Shopping Intent Report February 2010
Shoppers remain “super careful, fragile and realistic”. The study reveals that across the major retail categories, more than a third of Australian women still intend to spend less on average than they did prior to the global financial crisis, pointing to a slower than anticipated retail recovery. The survey also shows a significant shift in the mindset of Australian shoppers in their willingness to embrace budgeting. Almost 50% of Australians said they now used a budget to manage their spending levels, with one in ten implementing a budget since the GFC hit and a further 14% planning to use one Click here to download the report.
The Buzz
Walmart’s Sustainability Index
Click here to download the article.
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NOTE: This is general information only and does not constitute advice nor take into account any individual’s or company’s specific requirements, and should not be relied upon as such. Readers are advised to seek specific advice. Directional Insights makes no representation nor gives any warranty as to the accuracy of future forecasts. This information is not intended as investment advice or other advice and must not be relied upon as such. You should make your own inquiries and take independent advice tailored to your specific circumstances prior to making any investment or other decision. To the fullest extent permitted by law, any conditions, warranties or liabilities implied by law into these conditions are hereby excluded. All copyright resides with Directional Insights Pty Ltd.