RETAIL
Retail touches a nerve with us.
The team at Directional Insights are passionate about the Retail space, so it’s no surprise that the core of our business comes from:
- Shopping Centre developers, management and marketers;
- Major or specialty Retailers;
- Retail support companies such as advertising agencies and media planners.
Typically, we help our clients find solutions to the following types of questions:
- What is the current customer use of a particular centre or retail outlet?
- What is the proportion of users and non-users in my trade area?
- Can you test the desirability of changes to our business?
- What is the impact of our marketing strategies and communication plans?
- How effective was our advertising campaign?
- What is the development potential of my asset?
We also undertake research to uncover the following:
- Category Specific Needs eg.Parent Rooms
- Local Market Insights
- National Program Market Penetration
- Changing Consumer Behaviour
- Impact of Competitors
- Centre and Retail Design and Delivery Needs
- Social Impact Assessment
