Topical Reports

These innovative research releases are highly regarded by existing clients and the industry in general as providing deep and dynamic perspectives on the consumer trends shaping businesses today and in the future.

Australia’s Preferred Environments Report

April 2014

Click here to access our exciting new report concerning the different shopping environments across Australia.

Time for ALDI

October 2013

Click here to find out more about this German giant as ALDI starts to become a key player in the Australian retail scene.

Keeping Speciality Food Fresh

July 2013

To read about our insights concerning consumers who purchase specialty fresh food in Australian shopping centres and their shopping and spending patterns click here.

Food on the Run

June 2013

Click here to access our new shopping and spending profile for Take Away customers in our Take Away Food Shopper Spotlight Report.

A Sunday Not So Far Away

May 2013

Just who are these “Sunday Shoppers”? Find out more about these shoppers and what their shopping and spending patterns by Clicking here to read our article.

Dine in or Take-Away, the Social Shopper

October 2012

To read about Directional Insights’ article concerning insights concerning consumers who purchase food catering in Australian shopping centres  Click here and here to download a PDF of our Spotlight Series Cafe and Restaurant Shoppers

Target Profile: Are they hitting the mark?

April 2012

Click here to find out about how Target fits into the current Australian Shopping centre in our Spotlight Report

Retail Wrap 2011

February 2011

The 2011 Directional Insights Retail Wrap is now available for download! Click here to see a PDF of the paper.

What on Earth are you wearing

November 2010

In 2007 Directional Insights asked the question; what type of fasion are we purchasing? In 2010 we asked the same question, and the results may surprise you…Read More

Online Shopping Growth

September 2010

Online shopping is a growing trend in Australia. Sitting in my inbox right now is a voucher from Borders offering 30% off any item purchased … Read More

The Green Reveal

May 2010

Sustainability, carbon footprint and Carbon Reduction Labelling are terms that are relatively new to the retail industry but are being used more and more frequently …Read More

It’s the Age Old Story…really

March 2010

We all know the population is ageing, we hear it all the time in the media, but is the hype really true? In the last Census (2006) the average age of Australians increased from 35 in 2001 to 37 years … Read More

We all know the population is ageing, we hear it all the time in the media, but is the hype really true? In the last Census (2006) the average age of Australians increased from 35 in 2001 to 37 years.
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    To discover the current strengths and challenges across Australia’s different retail environments  click here.
    See what attributes drive customer loyalty and consumer mobility by clicking here.
    The profile of the Retired and Superannuated shopper get broken down and brought into the spotlight here in the most recent eDirections.
    Want to gain insight into the Homemaker Consumer from our new Australian Consumer Shopping Behaviour Report? Then click here to read more
    Directional Insights has a new research report! Click here to find out how you can access it.