Topical Reports

These innovative research releases are highly regarded by existing clients and the industry in general as providing deep and dynamic perspectives on the consumer trends shaping businesses today and in the future.

Improving the Shopping Experience – PCA Retail Forum presentation
November 2011

Click here to download a PDF paper of Helen Bakewell’s presentation to the PCA Retail Forum, dealing with how the shopping experience can be improved.

Retail Wrap 2011
February 2011

The 2011 Directional Insights Retail Wrap is now available for download! Click here to see a PDF of the paper.

What on Earth are you wearing
November 2010

In 2007 Directional Insights asked the question; what type of fasion are we purchasing? In 2010 we asked the same question, and the results may surprise you… Read More

Online Shopping Growth
September 2010

Online shopping is a growing trend in Australia. Sitting in my inbox right now is a voucher from Borders offering 30% off any item purchased … Read More

The Green Reveal
May 2010

Sustainability, carbon footprint and Carbon Reduction Labelling are terms that are relatively new to the retail industry but are being used more and more frequently … Read More

It’s the Age Old Story…really
March 2010

We all know the population is ageing, we hear it all the time in the media, but is the hype really true? In the last Census (2006) the average age of Australians increased from 35 in 2001 to 37 years … Read More

This is the way we wash our hands
March 2010

Directional Insights undertook a nationwide on-line survey of n=1,000 Australians to air out our personal hygiene preferences when visiting a Shopping Centre and it seems the paper towel wins our vote … Read More

Tis The Season All Year Round
December 2009

More and more consumers are on the look-out all year long for Christmas Gifts. What does this mean for the traditional December Christmas rush? … Read More

We have all caught Frugal Fever
May 2009

Customers are changing their shopping patterns, how are they changing at your Centre? … Read More

Shopping – A Consuming Passion
July 2008

Does how much money we have affect our passion for shopping? How frequently do passionate shoppers, shop? Who makes up today’s shopping tribes? … Read More

We all know the population is ageing, we hear it all the time in the media, but is the hype really true? In the last Census (2006) the average age of Australians increased from 35 in 2001 to 37 years.

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