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Blueprints
The following reference articles from Directional Insights may also be useful when determining your research requirements. Knowing your market and getting the most out of your research is extremely important. To help with this process we have developed 7 Key Information Sheets:
How to write a research brief
Understanding the difference between Qualitative and Quantitative Research
Understanding your Trade Area
Understanding Market Shares
What to do when you arrive at a new centre
How to maximise your Research
Research Action Plan Sheet
From time to time Directional Insights will also provide useful and practical publications, articles and seminar notes for your information. See below for the latest in the Blueprint Series.
Connecting with Your Customers Online