Blueprints

The following reference articles from Directional Insights may also be useful when determining your research requirements. Knowing your market and getting the most out of your research is extremely important.  To help with this process we have developed 7 Key Information Sheets:

How to write a Research Brief

Understanding the difference between Qualitative and Quatitative Research

Understanding your Trade Area

Understanding Market Shares

What to do when you arrive at a new Centre

How to maximise your Research

Research Action Plan Sheet

  • Subscribe to eDirections Get the latest news, trends and consumer insights sent to your inbox every month. Its FREE! Click here
    To discover the current strengths and challenges across Australia’s different retail environments  click here.
    See what attributes drive customer loyalty and consumer mobility by clicking here.
    The profile of the Retired and Superannuated shopper get broken down and brought into the spotlight here in the most recent eDirections.
    Want to gain insight into the Homemaker Consumer from our new Australian Consumer Shopping Behaviour Report? Then click here to read more
    Directional Insights has a new research report! Click here to find out how you can access it.