The following reference articles from Directional Insights may also be useful when determining your research requirements. Knowing your market and getting the most out of your research is extremely important.  To help with this process we have developed 7 Key Information Sheets:

How to write a Research Brief

Understanding the difference between Qualitative and Quatitative Research

Understanding your Trade Area

Understanding Market Shares

What to do when you arrive at a new Centre

How to maximise your Research

Research Action Plan Sheet

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