Benchmarks

Achieve greater insight into the shopping behaviour of Australians with our special Benchmark series.

Shopping Centre Benchmark Series

Did you know…
The amount of time a customer spends in a centre and the amount of money they spend, increases as the size of the centre increases.

On average

  • At a Neighbourhood Centre, customers spend an average of 43 minutes at the centre and spend $60.
  • At a Sub-Regional Centre, customers spend an average of 60 minutes at the centre and spend $69.
  • At a Regional Centre, customers spend an average of 83 minutes at the centre and spend $86.
  • Benchmarking is critical for continuous improvement of your asset as it allows you to monitor business performance against key industry metrics and track how your asset is performing against the industry as a whole.

    The Directional Insights Benchmarks are compiled from interviews with over 30,000 customers in shopping centres across the country. This comprehensive research has lead to the establishment of over 1,000 consumer shopping behaviour benchmarks which have been classified by centre type into eight reports covering Total Shopping Centres, Neighbourhood, Sub-Regional and Regional, with Sub-Regional further divided into Metro, Non-Metro, Single Discount Department Store and Double Discount Department store.

    Each report provides details of the following Consumer Shopping Behaviours:

    • Demographics including gender, average age, household type, country of birth, occupation and income of customers.
    • Visitation Patterns including how customers travelled to the centre and how often they visit.
    • Shopping Patterns including why the customers visit the centre, main reason for visiting, what they are purchasing and what store types they are visiting.
    • Spending Profile including how many and how much customers are spending on each commodity group, as well as spend by gender, age, shopping type and how much the average customer spends over time.
    • Attribute Preference including how important customers rate centre attributes and how well they think that these attributes are performing.
    • Competition including how they rate the centre compared to others, as well as the percentage of customers that do their food and non-food shopping at the centre.
    • Marketing includes customers’ awareness of marketing/advertising for the centre and which type of marketing/advertising they would prefer to see used.

    Free Download of the Australian Benchmark Report!

    Download the Australian Shopping Centre Benchmark report.

    To thank our clients, Directional Insights has decided to offer the Australian Benchmark report, free to download.

    Place your order today!

    Directional Insights’ Benchmarks are produced every year on a rolling average basis. If you are interested in obtaining a copy  please call us on 1300 138 651 or email us here.

    Lifestage Benchmark Series

    Did you know…
    The three most common lifestages are Older Couples, Young Families and Older Singles, making up 59% of the shopping centre population.

    Lifestages are determined by

  • The age of the shopper, such as older couples being over 35 years, while younger couples are under 35 years of age.
  • The relationship status of the shopper, with older singles and older couples having identical age requirements, but older couples must be married or in a de facto relationship.
  • The age of any children. If a family has children the age of the youngest determines if they are a Young Family with children under 15 years, a Family with Older Children with children aged 15-24 years, or a Family with Independent Children with children living at home aged 25 years and over.
  • Unlike our usual Benchmark series, this special Lifestage Benchmark series gives an inside look into the different types of Australian households that we at Directional Insights have identified.

    This unique peak into the different types of Australian households – and the different types of Australian shopper – tells you all about these households, giving you the insight you need to give them what they want.

    Just as with the Shopping Centre Benchmark reports, the Lifestage reports details the following Consumer Shopping Behaviours:

    • Demographics
    • Visitation Patterns
    • Shopping Patterns
    • Spending Profile
    • Attribute Preference
    • Competition
    • Marketing
    Volume Release Date Price
    Teenagers Benchmark Report 2012 April 2012 $330
    Young Singles Benchmark Report 2012 April 2012 $330
    Young Couples Benchmark Report 2012 April 2012 $330
    Young Families Benchmark Report 2012 April 2012 $330
    Families with Older Children Benchmark Report 2012 April 2012 $330
    Families with Independent Children Benchmark Report 2012 April 2012 $330
    Older Singles Benchmark Report 2012 April 2012 $330
    Older Couples Benchmark Report 2012 April 2012 $330
    Single Parents with Children Benchmark Report 2012 April 2012 $330
    Overall 2012 Australian Shopping Centre Benchmark Report 2012 April 2012 $330
    Any 3 Lifestage Benchmark Reports April 2012 $890
    Set of all nine Lifestage Reports plus Overall Benchmark report April 2012 $2,490
    Corporate Licence April 2012 $4,900

    Place your order today!

    Download the Directional Insights order form for the Lifestage Benchmark report series.

    This is the first time we have produced the Lifestage Shopping Behaviour Benchmark Reports, and we are excited to see the results, and to see them in your hands.

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