Benchmarks

Achieve greater insight into the shopping behaviour of Australians with our special Benchmark series.

Did you know…
The amount of time a customer spends in a centre and the amount of money they spend, increases as the size of the centre increases.

On average

  • At a Neighbourhood Centre, customers spend an average of 38 minutes at the centre and spend $66.
  • At a Sub-Regional Centre, customers spend an average of 56 minutes at the centre and spend $67.
  • At a Regional Centre, customers spend an average of 83 minutes at the centre and spend $81.

    • Benchmarking is critical for continuous improvement of your asset as it allows you to monitor business performance against key industry metrics and track how your asset is performing against the industry as a whole.

    The 2011 Directional Insights Benchmarks are compiled from interviews with over 26,000 customers in shopping centres across the country. This comprehensive research has lead to the establishment of over 1,000 consumer shopping behaviour benchmarks which have been classified by centre type into eight reports covering Total Shopping Centres, Neighbourhood, Sub-Regional and Regional, with Sub-Regional further divided into Metro, Non-Metro, Single Discount Department Store and Double Discount Department store.

    These vital performance measures are now available to all those associated with the Shopping Centre and Retail Industry and can be purchased individually or as a complete set.

    Each report provides details of the following Consumer Shopping Behaviours:

    • Demographics including gender, average age, household type, country of birth, occupation and income of customers.
    • Visitation Patterns including how customers travelled to the centre and how often they visit.
    • Shopping Patterns including why the customers visit the centre, main reason for visiting, what they are purchasing and what store types they are visiting.
    • Spending Profile including how many and how much customers are spending on each commodity group, as well as spend by gender, age, shopping type and how much the average customer spends over time.
    • Attribute Preference including how important customers rate centre attributes and how well they think that these attributes are performing.
    • Competition including how they rate the centre compared to others, as well as the percentage of customers that do their food and non-food shopping at the centre.
    • Marketing includes customers’ awareness of marketing/advertising for the centre and which type of marketing/advertising they would prefer to see used.
      Volume Release Date Price
      Neighbourhood Centres Benchmark Report 2011 March 2011 $590
      Sub-Regional Centres Benchmark Report 2011 (Total) March 2011 $990
      Sub-Regional Centres Benchmark Report 2011 (1DDS) March 2011 $590
      Sub-Regional Centres Benchmark Report 2011 (2DDS) March 2011 $590
      Sub-Regional Centres Benchmark Report 2011 (Metro) March 2011 $590
      Sub-Regional Centres Benchmark Report 2011 (Non-Metro) March 2011 $590
      Any 3 Sub-Regional Centre Benchmark Reports March 2011 $1,500
      All 5 Sub-Regional Centre Benchmark Reports March 2011 $3,200
      Regional Centres March 2011 $990
      Australian Shopper Benchmark Report March 2011 $1500
      Set of All Eight March 2011 $6,400
      Corporate Licence March 2011 $12,500

    Free Download of the Australian Benchmark Report!

    Download the Australian Shopping Centre Benchmark report.

    To thank our clients, Directional Insights has decided to offer the Australian Benchmark report, free to download.

    Place your order today!

    Download the Directional Insights order form.

    Directional Insights Benchmarks are produced every two years. If you are interested in a copy of the 2007 or 2009 Benchmarks please call us (02) 9418 6644. The next series of reports will be published in the first quarter of 2013.