Benchmarks

Lifestage Benchmark Series

Unlike our usual Benchmark series, this special Lifestage Benchmark series gives an inside look into the different types of Australian households that we at Directional Insights have identified.

This unique peak into the different types of Australian households – and the different types of Australian shopper – tells you all about these households, giving you the insight you need to give them what they want.

Just as with the Shopping Centre Benchmark reports, the Lifestage reports details the following Consumer Shopping Behaviours:

• Demographics
• Visitation Patterns
• Shopping Patterns
• Spending Profile
• Attribute Preference
• Competition
• Marketing

Place your order today!

Download the Directional Insights order form for the Lifestage Benchmark report series.

This is the first time we have produced the Lifestage Shopping Behaviour Benchmark Reports, and we are excited to see the results, and to see them in your hands.

Shopping Centre Benchmark Series

Benchmarking is critical for continuous improvement of your asset as it allows you to monitor business performance against key industry metrics and track how your asset is performing against the industry as a whole.

The 2011 Directional Insights Benchmarks are compiled from interviews with over 26,000 customers in shopping centres across the country. This comprehensive research has lead to the establishment of over 1,000 consumer shopping behaviour benchmarks which have been classified by centre type into eight reports covering Total Shopping Centres, Neighbourhood, Sub-Regional and Regional, with Sub-Regional further divided into Metro, Non-Metro, Single Discount Department Store and Double Discount Department store.

These vital performance measures are now available to all those associated with the Shopping Centre and Retail Industry and can be purchased individually or as a complete set.

Each report provides details of the following Consumer Shopping Behaviours:

• Demographics including gender, average age, household type, country of birth, occupation and income of customers.
• Visitation Patterns including how customers travelled to the centre and how often they visit.
• Shopping Patterns including why the customers visit the centre, main reason for visiting, what they are purchasing and what store types they are visiting.
• Spending Profile including how many and how much customers are spending on each commodity group, as well as spend by gender, age, shopping type and how much the average customer spends over time.
• Attribute Preference including how important customers rate centre attributes and how well they think that these attributes are performing.
• Competition including how they rate the centre compared to others, as well as the percentage of customers that do their food and non-food shopping at the centre.
• Marketing includes customers’ awareness of marketing/advertising for the centre and which type of marketing/advertising they would prefer to see used.