Directional Insights specialises in the analysis, interpretation and application of consumer research. Depending on your requirements we can profile your existing customers as well as non-users and potential customers, and provide an in-depth understanding of consumer behaviour and aspirations through a variety of quantitative and qualitative studies.

Individual Research Project Delivery
We are able to achieve prompt turnaround of timely and value adding individual research projects to meet client needs for a range of budget sizes. This service covers the main Qualitative and Quantitative Research Techniques.

Research Methodologies:

• Customer Exit & Intercept Surveys

• Telephone Surveys

• Attitude & Satisfaction Surveys

• Focus Groups

• In-Depth Interviews

• Executive Interviewing

• Voxpox Video Research

• Corporate property Services

Research Needs Identification
This service is used to assess a business's current need for research and recommends how best to structure the required service to achieve maximum research actionability and return on investment. We can advise on ways to improve research planning, delivery output and communication.

Research Planning, Implementation and Project Management
Directional Insights specialises in managing the research for complex and high risk/return projects. This service covers the co-ordination of all research disciplines during the life of the project.

Specialised Shopping Centre Customer Surveys
With the expertise gained in being the founder of co-ordinated customer surveys and benchmarking for portfolio managed shopping centres, we now extend this service across the industry. Through our unique experience we can offer shopping centre/retail store outlets customer surveys, specialising in the analysis and interpretation of the results.

Consumer Shopping Behaviour Benchmark Reports
Directional Insights has developed a comprehensive range of Consumer Shopping Behaviour Benchmarks that demonstrate how Australians use shopping centres and how we shop. The team at Directional Insights has interviewed 35,000+ customers in over 60 shopping centres, across a range of centre types.

This extensive research has lead to the development of over 1,000 Consumer Shopping Behaviour Benchmarks, and for the first time in  Australia a summary of these vital performance measures are now    available to all those associated with the Shopping Centre and Retail Industry. There are three reports available, covering Neighbourhood Centres, Sub-Regional Centres and  Regional Centres. 

Directional Insights Subscription Service
Directional Insights also operates a full subscription service covering a range of shopping and consumer topics. This research is an accumulation of our expert knowledge in these areas and is based on both our qualitative and quantitative research.