Directional Insights focuses on knowledge, not raw data. We present our findings in an actionable framework remaining strategy oriented at all times. We consider ourselves an integral business solution partner to our clients.

We specialise in the analysis, interpretation and application of consumer research. Our clients are provided with an in-depth understanding of relevant consumer behaviour and aspirations through a variety of quantitative and qualitative studies.

Directional Insights is a full service consumer research company offering:

• Customer Exit & Intercept Surveys

• Telephone Surveys

• Online Surveys

• Focus Groups

• Community Consultations

• In Depth Interviews

• Executive Interviewing

• Voxpop Video Research

• Corporate Property Services

Our services can be delivered on an asset by asset basis or embrace a whole portfolio, depending on the particular needs of our clients. Directional Insights is experienced in working with both large and small assets/businesses across different stages within the product lifecycle.

Our integrated and individual range of strategic and tactical consumer research services includes:

• Portfolio Research Management

• Research Needs Identification

• Research Planning, Implementation and Project Management

• Individual Research Project Delivery

• Specialised Customer Surveys

Directional Insights also offers retail industry clients a full subscription service covering a range of relevant shopping and consumer topics. These innovative research releases are highly regarded by existing clients and the industry in general as providing deep and dynamic perspectives on the consumer trends shaping businesses today and in the future.  Reports such as Generations Shopping Report and Consuming Passions have received industry acclaim and wide media coverage.

Our products also cover much sought after technical articles including How To Write a Research Brief and     Understanding Qualitative & Quantitative Research. 

Unique to Directional Insights is the development of a comprehensive range of Consumer Shopping Behaviour Benchmarks that demonstrate how Australians use shopping centres and how we shop.  The team at Directional Insights has interviewed 55,000+ customers in over 100 shopping centres, across a range of centre types.  This extensive research has led to the development of over 1,000 Consumer Behaviour Benchmarks which have been highly coveted by owners and managers of neighbourhood, sub-regional and regional centres across Australia.