There’s logic in understanding the emotion behind buying a home.

Directional Insights property experience encompasses residential markets and includes house and land estates, large and small apartment developments and mixed use developments. Our clients include major residential property developers and private investment companies who are interested in tapping into the logical and emotional thought processes of their customers and potential customers.

We tailor our approach to the requirements of each unique project, advising owners on general and site specific consumer research regarding:

  • Demographics
  • Buyer and tenant profiles for first home buyers, second home buyers and investors.
  • Consumer needs, experience and satisfaction
  • Pricing schedules
  • Product design criteria ie. dwelling layout, fixtures & finishes, development inclusions
  • Aged care criteria
  • Marketing strategies and communication

Research techniques include:

  • Surveys: face-to-face, telephone and online
  • Focus groups
  • In-depth interviews
  • Accompanied and mystery shops to sales offices
  • Market segmentation studies
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