Directional Insights has developed a comprehensive range of Consumer Shopping Behaviour Benchmarks that demonstrate how Australians use shopping centres and how we shop.

The team at Directional Insights has interviewed 55,000+ customers in over 100 shopping centres, across a range of centre types.

This extensive research has lead to the development of over 1,000 Consumer Shopping Behaviour Benchmarks, and for the first time in  Australia a summary of these vital performance measures are now    available to all those associated with the Shopping Centre and Retail Industry.

Directional Insights is is now releasing the updated Consumer Shopping Behaviour Benchmark Reports. Not only will these updated reports still include all of the benchmarks from the previous reports, but will also look at Centres by location providing a comparison between metropolitan and non-metropolitan locations. Further to this, an additional report has been added to the set, comparing sub-regional centres with one Discount Department Store to those Centres that have two.

There are four reports available, covering Neighbourhood Centres, Sub-Regional Centres and  Regional Centres. These can be purchased individually or as a complete set. 

To download the order form, click here.

 Ever wondered how different generations shop, their marketing and centre preferences, their spending power and level of shopping addiction? Directional Insights is happy to announce the release of the Directional Insights "The Way We Are" Generations Shopping Report.

Email info@directional.com.au for more information.

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