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The newest installment of the Australian Shopping Intent Report produced on behalf of AMP Shopping Centres has been released! This report looks at our changing shopping behaviour ... Read More

 

Directional Insights have been nominated for a Research Effectiveness Award for Communications Strategy Effectiveness. The REA's showcase the best cases of research effectiveness that our industry has produced in the last 18 months.

 

Planet Ark, Wow and Directional Insights join forces for greener and quicker research ... Read More

 

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BENCHMARKS

Achieve greater insight into the shopping behaviour of Australians with our special Benchmark series.

Did you know... The amount of time a customer spends in a centre and the amount of money they spend, increases as the size of the centre increases.

On average

  • At a Neighbourhood Centre, customers spend an average of 37 minutes at the centre and spend $53.
  • At a Sub-Regional Centre, customers spend an average of 61 minutes at the centre and spend $62.
  • At a Regional Centre, customers spend an average of 87 minutes at the centre and spend $80.

    • Benchmarking is critical for continuous improvement of your asset as it allows you to monitor business performance against key industry metrics and track how your asset is performing against the industry as a whole.

    Since 2002, Directional Insights has interviewed over 55,000 consumers in over 100 shopping centres across Australia. This comprehensive research has lead to the establishment of over 1,000 consumer shopping behaviour benchmarks which have been classified by centre type into four reports for Metropolitan vs Non Metropolitan Centres and Single vs Double DDS Centres.

    These vital performance measures are now available to all those associated with the Shopping Centre and Retail Industry and can be purchased individually or as a complete set.

     

    Each report provides details of the following Consumer Shopping Behaviours:

    • Demographics including gender, average age, household type, country of birth, occupation and income of customers.
    • Visitation Patterns including how customers travelled to the centre and how often they visit.
    • Shopping Patterns including why the customers visit the centre, main reason for visiting, what they are purchasing and what store types they are visiting.
    • Spending Profile including how many and how much customers are spending on each commodity group, as well as spend by gender, age, shopping type and how much the average customer spends over time.
    • Attribute Preference including how important customers rate centre attributes and how well they think that these attributes are performing.
    • Competition including how they rate the centre compared to others, as well as the percentage of customers that do their food and non-food shopping at the centre.
    • Marketing includes customers’ awareness of marketing/advertising for the centre and which type of marketing/advertising they would prefer to see used.

     

      Volume Release Date Price (plus GST)
      Neighbourhood Centres May 2009 $990
      Sub-Regional Centres    
      (Metro versus Non-Metro Locations) May 2009 $990
      (Single DDS versus Double DDS) May 2009 $990
      Regional Centres May 2009 $990
      Set of All Four May 2009 $3,500
      Corporate Licence May 2009 $9,900


    Place your order today!

    To download the order form click here.