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The newest installment of the Australian Shopping Intent Report produced on behalf of AMP Shopping Centres has been released! This report looks at our changing shopping behaviour ... Read More
Directional Insights have been nominated for a Research Effectiveness Award for Communications Strategy Effectiveness. The REA's showcase the best cases of research effectiveness that our industry has produced in the last 18 months.
Planet Ark, Wow and Directional Insights join forces for greener and quicker research ... Read More
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Please click on the links below to download the PDF article.
2008
Shopping centres preferred for retail fix – Business Spectator
Retail fix sought under one roof – ‘Newcastle Morning Herald’
Shopping mall preferred for retail fix – ‘The West Australian’
Average Woman spends $150,000 on lifetime of shopping – ‘Herald Sun’
Retail Therapy – ‘Sydney Morning Herald’
Shopping Habits fit needs, incomee – ‘Sydney Morning Herald’
Our big spenders : Baby boomers and Gen Ys top the list – ‘Herald Sun’
Generations of big spenders – ‘’Gladstone Observer’ Queensland
Shopping styles show your age – ‘Courier Mail’
Anxious wait behind the tills – ‘Sydney Morning Herald’
“The Way We Are” Generations Shopping Report
Where do your Shoppers fit in? Are they members of the Silent Generation or Millenium Babes?
2007
Young Families Spend Faster – Marketing Matters Magazine
A Matter of Taste? – ‘Ragtrader’ [Fashion Industry Magazine]
Shopping pleasure at 70 cents a minute – ‘Australian Financial Review’
Men Enjoy Shopping!
Directional Insights break the myth: it seems men (well most of them anyway) don’t hate shopping!
2006
Customer Profile for Regional Shopping Centres – Shopping Centre News
ONLINE Shopping – Is there a Future?– Shopping Centre News
2005
Mall Visits : $74 a pop : Article : ‘Sydney Morning Herald’
What Customers Want – Marketing Matters Magazine
Ageing Gracefully – Forget It! – Marketing Matters Magazine
Retailers Check on a trend to spend – ‘The West Australian’
2004
Marketing Matters Career Survey
Slavishly Devoted – Marketing Matters Magazine
Hungry Hearts (and how to win them) – Marketing Matters Magazine
Generation Y : Encouraging and Keeping the Youth Market – Marketing Matters Magazine
Research Made Easy – Mind your P’s and Q’s
Shopping in the Land of the Long White Cloud
2003
A Market Insight – Marketing Matters Magazine
Capturing Your Market – Marketing Matters Magazine
Reading the Future – Marketing Matters Magazine